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Brainstorming activity

Health communication

Engage, inform, and motivate audiences.

How?
  • Developing marketing campaigns
  • Writing and reviewing curricula and learning tools
  • Increasing audience awareness, knowledge, and motivation.
  • Developing and reviewing plain language materials
  • Tailoring health information for specific audiences
  • Developing classes, activities, and presentations for adult learners

Examples

Social marketing

Build and promote campaigns for social good.

How?
  • Communication plan
  • Branding
  • Messaging
  • Market research
  • Advertising
  • Copywriting
  • Graphic design
  • Promotion

Examples

Field research

Learn what audiences think about campaigns and products.

How?
  • Recruiting
  • Focus groups
  • Interviews
  • Surveys
  • Discussion guides
  • Infographics
  • Report of findings
  • Analysis

Examples

Curriculum development

For training, classes, and workshops.

How?
  • Writing
  • Designing (graphic design and layout)
  • Assessing audiences: literacy level, learning styles, characteristics, needs
  • Engaging: adult learners, different learning styles, through interactive activities

Examples

Design & layout

Tools and materials for education and promotion.

How?
  • Graphic design
  • Media development
  • Art direction

Examples

Specialties

Examples:
  • Plain language communication
  • Finding, reaching out to, and getting feedback from vulnerable populations
  • Adult learning
  • English/Spanish health education/tool development
  • Creative and motivating activities
  • Train-the-trainer
  • Popular education application

Examples

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