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Dec 2018 – Messaging for Website

We’re working on messaging for the It Starts With Us website which will be live in January 2019 (the site is currently housed in a temporary location). Using our messaging guide, we’re crafting the website to be full of content that encourages conversations around sexual violence and role modeling of healthy social norms. This is a behavior change communication campaign that we designed from the ground up, starting with formative research. Our client for this project is the State of New Mexico Department of Health.