Field Research – Communication & Outreach Strategies

Mothers Against Drunk Driving

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

• Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  
• Develop screeners, baseline surveys, and discussion guides (English and Spanish).
• Conduct focus groups (one with parents, one with teens).
  
• Analyze findings and develop final report.