Field Research – Communication & Outreach Strategies

 

A

Client

Mothers Against Drunk Driving

c

Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

A

Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.