Field Research – Focus Groups with Un/Under-Insured
The purpose of the formative research was to learn how best to communicate with the public about the Countermeasures Injury Compensation Program (CICP). Countermeasures include certain vaccines, drugs, biologics, devices, etc. that are given to people if a pandemic, epidemic, or other emergency event occurs.
- Conduct focus groups – Implement CICP’s formative research plan by conducting focus groups with un/under-insured Spanish-speaking populations in three states (Indiana, Maryland, and Oklahoma). Test the message concepts that have been developed in order to ensure that CICP products are informative, accurate, appropriate, and research-based. Assess the target audience’s reactions to the message concepts, in terms of appeal, relevance, ease of understanding, and clarity.
- Translate the focus group moderator’s guide into Spanish.
- Transcribe and translate the audio recordings.