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We’re exploring opportunities with a local energy efficiency organization to integrate behavior change communication strategies into some projects.¬†Though making facility and environmental changes is essential for energy efficiency, it must be accompanied with operational improvements through changes in behavior. The people that manage, work in, and use energy-optimized buildings and equipment are all key players in ensuring technologies, retrofits, processes, and procedures are successful to the fullest extent possible. We assess such audiences and determine the most appropriate interventions to help them build awareness and interest in the benefits of certain behaviors, as well as be pro-active in meeting energy efficiency goals.