Mobile Market Promotion
This was the month of Healthy Here’s Mobile Market, a “farmer’s market on wheels”, that takes fresh and local fruits to community locations in the South Valley and International District of Albuquerque. During field research 2 months ago, community members told us they were most interested in messages related to low prices and freshness of the produce. As such, our promotional materials are highlighting how the Mobile Market has very low prices, accepts SNAP, and offers super fresh and incredibly tasty produce. It’s a challenge to market something that literally moves, but with the help of Healthy Here partners and a great Soda Creek team, it’s successfully happening!