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Promotional Postcard

As part of the Healthy Here initiative, we’re partnering with the University of New Mexico Health Science Center’s Community Health Worker Initiative to promote walking in the International District and South Valley of Albuquerque. We’re doing this in many ways via our social marketing campaign, one of which is a mass postcard mailing every 2 months to Medicaid and Medicare recipients in these areas. The messages on the postcard have been field tested in English and Spanish with residents of these areas and the design follows the Healthy Here branding guidelines.

Additional walking campaign materials soon to be released include: revised walking guides, social media ads, and outdoor mass media ads.