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Health Communication Technical Assistance

 

Health Communications Technical Assistance 

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Client

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Project

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Our Role

Assist with the launch of the TakeCare campaign. Revise PSAs, develop presentation of survey results, write copy for social media cards, create social media calendar, source content for Twitter calendar, ensure content follows messaging guide, translate and adapt survey for Spanish-language audiences. 

Statewide Communication Campaign

Statewide Communication Campaign

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Client

State of New Mexico Department of Health
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Our Role

Oversee a 4-year statewide sexual violence prevention communication campaign, including:

  • Research existing sexual violence prevention campaigns to determine best practices
  • Conduct focus groups with community members and leaders; conduct interviews with non-profit rape crisis center staff to determine existing messages and test potential new messages.
  • Develop communication plan.
  • Develop messages and messaging guide.
  • Create branding guide.
  • Develop website and blog.
  • Write creative content for all materials.
  • Oversee creative development of English- and Spanish-language print and digital media and education tools (social media graphics, tip guides, posters, promotional materials, website).
  • Oversee social media engagement.
  • Solicit feedback and input from partner agencies to ensure correct direction and community support.
  • Involve partners in the testing and development of materials.
Soda Creek did the impossible! They created a beautiful cohesive messaging and media campaign regarding an incredibly sensitive social justice issue.  They listened deeply to our group’s needs and thoughts, quickly and effectively integrated our team’s feedback, and produced a phenomenal campaign for New Mexican communities.
Rachel Cox

Clinical Director, Communities Against Violence

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

Plain Language Writing

 

Plain Language Writing

 

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Our Role

Plain language writing; messaging – This is our second time working with the State of Colorado to help them with their plain language needs. This time we developed messages for a new project, the Family Voice Council and then wrote and designed English- and Spanish-language flyers to recruit community members to participate in it. We wrote the messages and materials to be strength-based, clear, and motivating.

Graphic design – We also designed the flyers to clearly express the main message and supporting content. The images were chosen to match the strength-based copy.

Messaging Campaign

Sexual Violence Prevention Messaging Strategies

 

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Project

Strategic communication

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Our Role

Develop messaging strategies for a statewide sexual violence prevention initiative. This includes:

  • Literature review and environmental scan.
  • Field research with experts and community members.
  • Design messages and determine message dissemination strategies.

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

Field Research – Communication and Outreach Strategies

 

Field Research – Communication & Outreach Strategies

 

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Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

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Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.