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Health Communication Technical Assistance

 

Health Communications Technical Assistance 

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Client

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Project

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Our Role

Assist with the launch of the TakeCare campaign. Revise PSAs, develop presentation of survey results, write copy for social media cards, create social media calendar, source content for Twitter calendar, ensure content follows messaging guide, translate and adapt survey for Spanish-language audiences. 

Technical Assistance for Community Health Worker Projects

Technical Assistance for Community Health Worker Projects

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Project

Lupus awareness projects

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Our Role

  • Recruit community health workers / promotores de salud (CHWs) and community health representatives (CHRs) from across the country to participate in pilot studies of lupus awareness courses. Recruiting involved either recruiting individual CHWs and CHRs or organizations that utilize this model.
  • Research process for CHWs to obtain continuing education units (CEUs) for lupus courses. Review CEU certification process for three states and interview key informants in each one.

Statewide Communication Campaign

Statewide Communication Campaign

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Client

State of New Mexico Department of Health
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Our Role

Oversee a 4-year statewide sexual violence prevention communication campaign, including:

  • Research existing sexual violence prevention campaigns to determine best practices
  • Conduct focus groups with community members and leaders; conduct interviews with non-profit rape crisis center staff to determine existing messages and test potential new messages.
  • Develop communication plan.
  • Develop messages and messaging guide.
  • Create branding guide.
  • Develop website and blog.
  • Write creative content for all materials.
  • Oversee creative development of English- and Spanish-language print and digital media and education tools (social media graphics, tip guides, posters, promotional materials, website).
  • Oversee social media engagement.
  • Solicit feedback and input from partner agencies to ensure correct direction and community support.
  • Involve partners in the testing and development of materials.
Soda Creek did the impossible! They created a beautiful cohesive messaging and media campaign regarding an incredibly sensitive social justice issue.  They listened deeply to our group’s needs and thoughts, quickly and effectively integrated our team’s feedback, and produced a phenomenal campaign for New Mexican communities.
Rachel Cox

Clinical Director, Communities Against Violence

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

Field Research on Diabetes Curriculum

 

Field Research on Diabetes Curriculum

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Project

Focus Groups in New Mexico

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Our Role

Field Research  – Review HealthInsight’s existing moderator guide and adapt for plain language. Conduct one focus group with senior citizens (Roswell, New Mexico) and one group with Hispanic community members (Los Lunas) in order to solicit feedback for the Center’s for Disease Control and Prevention’s Diabetes Prevention Program. Record and transcribe each session. Develop reports of findings.

 

Messaging Campaign

Sexual Violence Prevention Messaging Strategies

 

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Project

Strategic communication

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Our Role

Develop messaging strategies for a statewide sexual violence prevention initiative. This includes:

  • Literature review and environmental scan.
  • Field research with experts and community members.
  • Design messages and determine message dissemination strategies.

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health