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Health Communication Research

Health Communication Research

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Client

University of New Mexico Health Sciences Center – Office of Community Health, Urban Health Partners (UHP)

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Project

Assessment of health care home model

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Our Role

  • Develop research tools
  • Recruit
  • Conduct focus groups in English and Spanish
  • Assist in evaluating the results and developing a final report
  • Review health care home research results and translate into engaging and informative visuals – infographics
  • Develop and run local webinar to share health care home study results

Soda Creek has had the pleasure of working with this team for many years in many capacities of health communication. This current project will help inform and improve UHP’s Bernalillo County Pathways to a Healthy Community program.

When we develop discussion questions for focus groups ...
We think conversation + study participants. What would the study participants say if we had a relaxed conversation with them? How would they talk? What would they find engaging? What would make them want to share? Then we write the research questions using this conversational language (while remaining scientifically sound, of course). This is a great way to engage participants because it feels natural to them and thus helps them to open up. We also ensure that the explanation and questions show the participants how much their opinion is valued.
Information: From complex to easy-to-understand
We recently finished conducting a University of New Mexico Health Sciences Center study with Urban Health Partners to better understand the patient-centered medical home or health care home model. We have plenty of timely and important data to share from this study. This can be done in many ways depending on what audience we are reaching. One way to share complex data, technical information, and/or academic research is through infographics. Soda Creek recently designed an infographic for UHP that visually shares the research project’s methodology and findings. This is one example of the plain language work that Soda Creek specializes in.
health care home infographic final reduced size

Organizational Field Research and Strategic Planning

Organizational Field Research and Strategic Planning

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Client

Fourfold Partners for their client Playworks

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Project

New Mexico expansion

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Our Role

  • To assist local and national Playworks stakeholders in gaining a deeper understanding of New Mexico-based organizations that have successfully established and grown programs in school settings and of the products, geographic locations and financial strategies that have led to their success.
  • Provide a business plan that includes an overview of successes, options to move forward, and recommendations for Playworks program implementation at different sites in New Mexico.

Assessment of Health Education Materials

Assessment of Health Education Materials

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Project

Food Safety Project

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Our Role

  • Oversee recruiting – Recruit vegetable and fruit farmworkers along the border of US/Mexico.
  • Develop moderator’s guide – This was for a 1.5 hour discussion group in Spanish.
  • Conduct discussion group and interviews – The participants shared their opinions on Spanish-language health education materials on foodborne illness.  We explored what they liked, didn’t like, and recommended in order to improve the materials and use them across the country with farmworkers.
  • Translate and transcribe the audio recordings
  • Develop final report – This included an overview, methodology, key findings, recommendations, and a copy of the transcript and interview notes.

For this project, it was especially helpful that Sara Nelson (Principal Consultant on the project) has several years of prior experience providing health outreach and education to migrant and seasonal farmworkers.

Field Research – Community Discussion Groups

Field Research – Community Discussion Groups

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Project

CINCH community discussion groups

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Our Role

  • Recruiting – For 5 discussion groups taking place throughout Albuquerque. Recruit service providers, advocates, and community members from the following communities: African American, Native American, International District, SouthValley, and the I-25 Corridor. Develop recruiting plan and supervise recruiters.
  • Organize discussion group logistics – Find and secure appropriate spaces to hold discussion groups, determine group schedules, purchase supplies, and coordinate with CINCH managers and community liaisons.
  • Note taking – Audio record and take notes at discussion group sessions. Organize notes into a final report.

“I have no doubt that Soda Creek was the best choice to assist with our community engagement project. Sara was professional and thorough from beginning to end. She was very flexible with changing project demands, kept in close contact with project staff, and sent completed deliverables in a timely manner. We would contract with Soda Creek again in a heartbeat.”

Danielle Reed

former Community Health Engagement Specialist, CINCH

Field Research – Focus Groups with Un/Under-Insured

Field Research – Focus Groups with Un/Under-Insured

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Our Role

The purpose of the formative research was to learn how best to communicate with the public about the Countermeasures Injury Compensation Program (CICP). Countermeasures include certain vaccines, drugs, biologics, devices, etc. that are given to people if a pandemic, epidemic, or other emergency event occurs.

  • Conduct focus groups – Implement CICP’s formative research plan by conducting focus groups with un/under-insured Spanish-speaking populations in three states (Indiana, Maryland, and Oklahoma). Test the message concepts that have been developed in order to ensure that CICP products are informative, accurate, appropriate, and research-based. Assess the target audience’s reactions to the message concepts, in terms of appeal, relevance, ease of understanding, and clarity.
  • Translate the focus group moderator’s guide into Spanish.
  • Transcribe and translate the audio recordings.
Countermeasures Injury Compensation Program