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Messaging Campaign

Sexual Violence Prevention Messaging Strategies

 

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Project

Strategic communication

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Our Role

Develop messaging strategies for a statewide sexual violence prevention initiative. This includes:

  • Literature review and environmental scan.
  • Field research with experts and community members.
  • Design messages and determine message dissemination strategies.

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

Field Research – Communication and Outreach Strategies

 

Field Research – Communication & Outreach Strategies

 

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Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

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Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.

Health Communication Consulting

Health Communication

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Our Role

  • Educational material development integrating adult learning principles – Assess and re-design bilingual (English/Spanish) heart health handouts for NHLBI’s cardiovascular disease curricula in order to ensure they are best suited for adult and low-literacy learners.  This type of health communication work is one of our specialties.  Additionally, update the materials to reflect current nutrition and physical activity guidelines. These materials are not yet public.
  • Lead toolkit writer for “Start to Finish: Your Toolkit to Plan and Run a Heart Health Program” – This is an online heart health toolkit for organizations starting or currently running heart health programs with community health workers.
  • Curricula review, editing, design, and assessment – This is for a bilingual (English/Spanish) asthma manual that is not yet public. Work includes reviewing and assessing the curricula to ensure it integrates adult learning principles, providing recommendations of content to add and cut, writing activities and tips for trainers, ensuring that the English and Spanish versions match, translating content from Spanish to English, and designing the Spanish-language layout.
  • Field research – Develop surveys, discussion group guides, and interview guides for pilot training sessions. Observe pilot sessions and provide recommendations on ways to improve content and delivery. Conduct focus groups and interviews in Spanish. Summarize findings.
Altarum Institute logo
National Heart Lung and Blood Institute logo

“Soda Creek was a Godsend on this project! Her combination of content knowledge, technical design skills, and bilingual abilities is really unique and not something you will find. I worked with Sara over the course of several years and really appreciate how easy she is to work with as well as how quickly she is able to complete the work. Plus, her work was always high quality and well received by our client. I highly recommend Sara and Soda Creek and would welcome working with her again in the future!”

Sandra Silva

Senior Associate, Altarum Institute

“Sara has it all. She can work with absolutely anyone, any personality. She is highly dependable and very honest about timelines and what she feels the can do well and provide high-quality results on. She has an incredible blend of direct-service experience and amazing community rapport, combined with the ability to analyze, get a bird’s eye view and come up with a carefully tailored approach or result. I have known Sara since 1995 or 1996, when our paths crossed in the farmworker/community/rural health world, but I hired her to work on my 4-year federally-funded National Institutes of Health health education project through Altarum Institute from 2009 through the present (project was extended to September 2014). She is unlike any other contractor we have because of her wonderful blend of community/professional. She always brings a value-added perspective that no one else is likely to have thought of. She does wonders with feedback or suggestions, and truly drives on until she and the client feel that the product really fits the need. I highly recommend Sara without hesitation.”

Naomi Ortega Tein

Senior Analyst, Altarum Institute

What do we know about community health workers?

Sara Nelson, Principal Consultant) has worked with community health workers (CHWs) or promotoras since her early days in health outreach (17 years ago). CHWs promote community voice in health care. They are liaisons between patients and medical providers, they are motivators and advocates, they are teachers and trainers.

In 2002, Sara formed La Comunidad Habla (LCH) which she designed to be a spin on the traditional CHW role. For LCH, she recruited and trained Spanish-speaking women to train their fellow neighbors in finding and accessing online health resources. LCH has grown over the years and the group of CHWs she trained now have their own small-businesses as computer literacy trainers and health communication technical assistants.

Sara has also regularly collaborated with the New Mexico Community Health Worker Association. In June 2012 she gave a presentation on facilitation techniques at their annual training. We also worked together last year to update the Salud Manual, an online and print community resource directory.

What is the CHW Health Disparities Initiative?

The Community Health Worker Health Disparities Initiative was launched to reduce health disparities in heart disease and asthma in underserved and minority communities across the United States. As trusted members of their communities, community health workers play a critical role in reducing health disparities by teaching community members about healthy lifestyle choices and providing preventive care guidance. The manuals are used to prepare community health workers to train others (train-the-trainer) and they’re also used to teach Latino families about heart health and asthma. Soda Creek works with a great team of people who are committed to producing the highest quality health curricula. We’ve worked with them since 2009 providing technical assistance for these manuals and other health-related tools and curricula. We love this work![/

Curriculum Development

Curriculum Development & Design – Computer Literacy + Job Training

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Client

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Project

TecnoListo

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Our Role

Curriculum review, writing, design/layout  – Review Encuentro’s existing Spanish-language adult learning curriculum and provide recommendations on content modification, literacy level, language consistency, and engagement. Write new content and/or modify existing content. Design layout for an instructor and student version in Spanish. This is for a Spanish-language adult education class that combines skill building in computer literacy and job training.

Soda Creek Consulting was an excellent partner helping Encuentro in the development and design of our Spanish language computer training curriculum.  They brought expertise in the areas of basic literacy, language and cultural accessibility and curriculum design.  We hope this is the first of many more collaborations on future curricula!

Andrea Plaza

Director, Encuentro

Facilitation and Field Research

Facilitation and Field Research

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Project

Community assessment of health needs

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Our Role

  • Prepare and co-facilitate 2 4-hour discussion groups with New Mexico Action Coalition committee members and key stakeholders. Discussion groups will solicit feedback about the findings of a series of community assessments of health needs in New Mexico with emphasis on the impact nursing can have on planning, implementation and evaluation of meeting these health needs.
  • Provide consultation and technical assistance for field research and the development of a final report of findings. This principally includes reviewing and providing comments on the final report and developing layout of the final report.

“I have hired Sara numerous times and have also had the opportunity to work with her in the community and see her work on other projects. When it comes to creativity, expertise, and skill, there is no other person I would recommend. Sara has the ability to work across cultures and incredibly high quality of work. I would highly recommend her services.”

Leigh Caswell

Community Health Manager, Presbyterian Healthcare Services

“We so appreciate the facilitation of Cheryl Christopherson at our meetings in April.  She brought her full skills to the fore in putting everyone at their ease and in really bringing out the participation of all the attendees.  She made it fun while still making sure we got everything we needed.”

Sandy Stewart

Assistant Director, New Mexico Center for Nursing Excellence