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Statewide Communication Campaign

Statewide Communication Campaign

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Client

State of New Mexico Department of Health
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Our Role

Oversee a 4-year statewide sexual violence prevention communication campaign, including:

  • Research existing sexual violence prevention campaigns to determine best practices
  • Conduct focus groups with community members and leaders; conduct interviews with non-profit rape crisis center staff to determine existing messages and test potential new messages.
  • Develop communication plan.
  • Develop messages and messaging guide.
  • Create branding guide.
  • Develop website and blog.
  • Write creative content for all materials.
  • Oversee creative development of English- and Spanish-language print and digital media and education tools (social media graphics, tip guides, posters, promotional materials, website).
  • Oversee social media engagement.
  • Solicit feedback and input from partner agencies to ensure correct direction and community support.
  • Involve partners in the testing and development of materials.
Soda Creek did the impossible! They created a beautiful cohesive messaging and media campaign regarding an incredibly sensitive social justice issue.  They listened deeply to our group’s needs and thoughts, quickly and effectively integrated our team’s feedback, and produced a phenomenal campaign for New Mexican communities.
Rachel Cox

Clinical Director, Communities Against Violence

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

Messaging Campaign

Sexual Violence Prevention Messaging Strategies

 

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Project

Strategic communication

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Our Role

Develop messaging strategies for a statewide sexual violence prevention initiative. This includes:

  • Literature review and environmental scan.
  • Field research with experts and community members.
  • Design messages and determine message dissemination strategies.

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

Field Research – Communication and Outreach Strategies

 

Field Research – Communication & Outreach Strategies

 

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Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

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Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.

Social and Behavior Change Communication Campaign

Social & Behavior Change Communication Campaign

 

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Project

Healthy Here with funding through CDC’s  REACH (Racial and Ethnic Approaches to Health). The project purpose is to prevent chronic disease by increasing access to healthy and local foods, increasing opportunities for walking, and facilitating community-clinic linkages.

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Our Role

  • Design and run comprehensive public health social marketing/communication campaign. This includes branding, messaging, developing audience profiles, identifying audience channels and tactics, identifying media outlets, training and working with partners, field research, developing an evaluation plan, and developing and disseminating media.
  • Manage communication team.

This web description was supported by the grant or cooperative agreement number 1U58DP005868-01, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.