Select Page

Communications Coordination & Development

Communications Coordination & Development

c

Project

2Gen & 2GO Communications

A

Our Role

  • Coordinate and manage photo shoots with 10 awardees across the State of Colorado
  • Interview awardees
  • Write copy and design interactive digital report to highlight the heart of each awardee’s story in order to build awareness for the initiative
  • Design layout “tree” of offices and departments and their work related to 2Gen

Statewide Communication Campaign

Statewide Communication Campaign

A

Client

State of New Mexico Department of Health
c
A

Our Role

Oversee a 4-year statewide sexual violence prevention communication campaign, including:

  • Research existing sexual violence prevention campaigns to determine best practices
  • Conduct focus groups with community members and leaders; conduct interviews with non-profit rape crisis center staff to determine existing messages and test potential new messages.
  • Develop communication plan.
  • Develop messages and messaging guide.
  • Create branding guide.
  • Develop website and blog.
  • Write creative content for all materials.
  • Oversee creative development of English- and Spanish-language print and digital media and education tools (social media graphics, tip guides, posters, promotional materials, website).
  • Oversee social media engagement.
  • Solicit feedback and input from partner agencies to ensure correct direction and community support.
  • Involve partners in the testing and development of materials.
Soda Creek did the impossible! They created a beautiful cohesive messaging and media campaign regarding an incredibly sensitive social justice issue.  They listened deeply to our group’s needs and thoughts, quickly and effectively integrated our team’s feedback, and produced a phenomenal campaign for New Mexican communities.
Rachel Cox

Clinical Director, Communities Against Violence

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

May 2017 – Plain Language Adaptation

Plain Language Adaptation

The State of Colorado Office of Early Childhood reached out to us to help them develop a brochure for their Working Together project. This project reaches out to adults to connect them to resources to finish their GED and get job certificates, as well as find new career opportunities. They had a lot of content they wanted to include in their project brochure but needed a consultant that could take all of it, determine what their audience would most relate to, re-write and distill it into plain language. We were happy to accept! We love doing plain language work.

For this project, the brochure is going to be the main point of contact with target audiences. So it needed to nail it in terms of “speaking to” its audience by clearly describing benefits and addressing barriers. We sifted through content, chose the information most pertinent to the audience, and re-wrote it at a 4th-5th grade reading level. We also determined how to present the content so it would 1) gain the attention of the target audience, 2) keep their attention by getting them to look through the whole brochure, and 3) convert interest into action. We also provided recommendations to the designer on design for low-literacy audiences.