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Field Research – Communication and Outreach Strategies

 

Field Research – Communication & Outreach Strategies

 

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Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

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Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.

Health Communication Consulting

Health Communication

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Our Role

  • Educational material development integrating adult learning principles – Assess and re-design bilingual (English/Spanish) heart health handouts for NHLBI’s cardiovascular disease curricula in order to ensure they are best suited for adult and low-literacy learners.  This type of health communication work is one of our specialties.  Additionally, update the materials to reflect current nutrition and physical activity guidelines. These materials are not yet public.
  • Lead toolkit writer for “Start to Finish: Your Toolkit to Plan and Run a Heart Health Program” – This is an online heart health toolkit for organizations starting or currently running heart health programs with community health workers.
  • Curricula review, editing, design, and assessment – This is for a bilingual (English/Spanish) asthma manual that is not yet public. Work includes reviewing and assessing the curricula to ensure it integrates adult learning principles, providing recommendations of content to add and cut, writing activities and tips for trainers, ensuring that the English and Spanish versions match, translating content from Spanish to English, and designing the Spanish-language layout.
  • Field research – Develop surveys, discussion group guides, and interview guides for pilot training sessions. Observe pilot sessions and provide recommendations on ways to improve content and delivery. Conduct focus groups and interviews in Spanish. Summarize findings.
Altarum Institute logo
National Heart Lung and Blood Institute logo

“Soda Creek was a Godsend on this project! Her combination of content knowledge, technical design skills, and bilingual abilities is really unique and not something you will find. I worked with Sara over the course of several years and really appreciate how easy she is to work with as well as how quickly she is able to complete the work. Plus, her work was always high quality and well received by our client. I highly recommend Sara and Soda Creek and would welcome working with her again in the future!”

Sandra Silva

Senior Associate, Altarum Institute

“Sara has it all. She can work with absolutely anyone, any personality. She is highly dependable and very honest about timelines and what she feels the can do well and provide high-quality results on. She has an incredible blend of direct-service experience and amazing community rapport, combined with the ability to analyze, get a bird’s eye view and come up with a carefully tailored approach or result. I have known Sara since 1995 or 1996, when our paths crossed in the farmworker/community/rural health world, but I hired her to work on my 4-year federally-funded National Institutes of Health health education project through Altarum Institute from 2009 through the present (project was extended to September 2014). She is unlike any other contractor we have because of her wonderful blend of community/professional. She always brings a value-added perspective that no one else is likely to have thought of. She does wonders with feedback or suggestions, and truly drives on until she and the client feel that the product really fits the need. I highly recommend Sara without hesitation.”

Naomi Ortega Tein

Senior Analyst, Altarum Institute

What do we know about community health workers?

Sara Nelson, Principal Consultant) has worked with community health workers (CHWs) or promotoras since her early days in health outreach (17 years ago). CHWs promote community voice in health care. They are liaisons between patients and medical providers, they are motivators and advocates, they are teachers and trainers.

In 2002, Sara formed La Comunidad Habla (LCH) which she designed to be a spin on the traditional CHW role. For LCH, she recruited and trained Spanish-speaking women to train their fellow neighbors in finding and accessing online health resources. LCH has grown over the years and the group of CHWs she trained now have their own small-businesses as computer literacy trainers and health communication technical assistants.

Sara has also regularly collaborated with the New Mexico Community Health Worker Association. In June 2012 she gave a presentation on facilitation techniques at their annual training. We also worked together last year to update the Salud Manual, an online and print community resource directory.

What is the CHW Health Disparities Initiative?

The Community Health Worker Health Disparities Initiative was launched to reduce health disparities in heart disease and asthma in underserved and minority communities across the United States. As trusted members of their communities, community health workers play a critical role in reducing health disparities by teaching community members about healthy lifestyle choices and providing preventive care guidance. The manuals are used to prepare community health workers to train others (train-the-trainer) and they’re also used to teach Latino families about heart health and asthma. Soda Creek works with a great team of people who are committed to producing the highest quality health curricula. We’ve worked with them since 2009 providing technical assistance for these manuals and other health-related tools and curricula. We love this work![/

Social and Behavior Change Communication Campaign

Social & Behavior Change Communication Campaign

 

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Project

Healthy Here with funding through CDC’s  REACH (Racial and Ethnic Approaches to Health). The project purpose is to prevent chronic disease by increasing access to healthy and local foods, increasing opportunities for walking, and facilitating community-clinic linkages.

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Our Role

  • Design and run comprehensive public health social marketing/communication campaign. This includes branding, messaging, developing audience profiles, identifying audience channels and tactics, identifying media outlets, training and working with partners, field research, developing an evaluation plan, and developing and disseminating media.
  • Manage communication team.

This web description was supported by the grant or cooperative agreement number 1U58DP005868-01, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.

Spanish-language Focus Groups

Spanish-language Focus Groups

 

 

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Client

Encuentro in partnership with Fourfold Partners (Leah Steimel)
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Project

Home Health Aide Class Assessment
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Our Role

Facilitate focus groups in Spanish  – Review and modify discussion guide, facilitate focus groups in Spanish, review and modify discussion notes. We have currently done 3 sets of focus groups in order to evaluate the class over time.

November 2016 – Focus Groups in Spanish

Focus groups in Spanish to assess Home Health Aide class

We happily partnered again with Leah Steimel of Fourfold Partners to provide focus group facilitation for our client, Encuentro. The purpose of the focus group was to assess the home health aide training program provided by Encuentro and CNM. We consulted by reviewing the discussion guide, facilitating 2 focus groups in Spanish, and reviewing and modifying focus group notes.