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Social and Behavior Change Communication Campaign

Social & Behavior Change Communication Campaign

 

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Project

Healthy Here with funding through CDC’s  REACH (Racial and Ethnic Approaches to Health). The project purpose is to prevent chronic disease by increasing access to healthy and local foods, increasing opportunities for walking, and facilitating community-clinic linkages.

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Our Role

  • Design and run comprehensive public health social marketing/communication campaign. This includes branding, messaging, developing audience profiles, identifying audience channels and tactics, identifying media outlets, training and working with partners, field research, developing an evaluation plan, and developing and disseminating media.
  • Manage communication team.

This web description was supported by the grant or cooperative agreement number 1U58DP005868-01, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.

March 2016 – Message Development

March 2016 – Message Development for Sexual Violence Prevention Initiative

Soda Creek is contracted with the New Mexico Department of Health to develop messages for a sexual violence prevention initiative. This month our team went through many versions of messages using both informal brainstorming and a formal, step-by-step message development process. We also met with partners who run rape crisis centers across the state to test the messages with them.