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Field Research – Communication and Outreach Strategies

 

Field Research – Communication & Outreach Strategies

 

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Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

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Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.

July 2015 – Mobile Market Promotion

 

Mobile Market Promotion

This was the month of Healthy Here’s Mobile Market, a “farmer’s market on wheels”, that takes fresh and local fruits to community locations in the South Valley and International District of Albuquerque. During field research 2 months ago, community members told us they were most interested in messages related to low prices and freshness of the produce. As such, our promotional materials are highlighting how the Mobile Market has very low prices, accepts SNAP, and offers super fresh and incredibly tasty produce. It’s a challenge to market something that literally moves, but with the help of Healthy Here partners and a great Soda Creek team, it’s successfully happening!

 

Website Restructure to Connect University and Community

Website Restructure to Connect University and Community

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Client

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Project

In the Community

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Our Role

Assessment and website structure development – The goal of this project was to develop the structure to present the multiple ways the University of New Mexico Health Sciences Center (UNM-HSC) is involved with the larger community in Albuquerque and in New Mexico. While some of this information was documented on the UNM-HSC website, it was not centralized and easy-to-find. As a team we assessed what and where information was shared and then developed a new structure to share the information on the webpage In the Community. The work involved doing only the first phase of this development.  A university committee is now leading its expansion.

April 2012 – Partner Collaboration

Google Voice Practice

Today I stopped by Encuentro, Albuquerque’s immigrant center, to sit in on a social media training. Their communication and media guru, Candelario Vasquez, and I have collaborated on community-based projects since 1998. He’s currently teaching La Comunidad Habla (LCH) leaders a wide array of social media skills. They will, in turn, use these skills to advance Encuentro’s mission by passing on the skills to hundreds of Encuentro’s students each year. LCH is a group I founded in 2002 and continue to oversee. Encuentro is one of LCH’s main partners.