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March 2019 – Participate as Community Leaders in Focus Group

March 2019 – Participate as Community Leaders in Focus Group

We recently connected with fellow health communication colleagues from KYNE who invited us to participate as community leaders in a focus group about one of their new campaigns. It was so much fun being on the participant side of a focus group as we commonly are the facilitators. We loved the interactions and learning about KYNE’s campaign. We look forward to seeing more about it soon!

Field Research on Diabetes Curriculum

 

Field Research on Diabetes Curriculum

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Client

HealthInsight New Mexico

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Project

Focus Groups in New Mexico

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Our Role

Field Research  – Review HealthInsight’s existing moderator guide and adapt for plain language. Conduct one focus group with senior citizens (Roswell, New Mexico) and one group with Hispanic community members (Los Lunas) in order to solicit feedback for the Center’s for Disease Control and Prevention’s Diabetes Prevention Program. Record and transcribe each session. Develop reports of findings.

 

Field Research – Communication and Outreach Strategies

 

Field Research – Communication & Outreach Strategies

 

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Client

Mothers Against Drunk Driving

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Project

Field Research – Testing Educational Materials and Messages, Learning Outreach and Education Strategies

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Our Role

  • Recruit Spanish-speaking immigrant parents and bilingual (English/Spanish) teens.
  • Develop screeners, baseline surveys, and discussion guides (English and Spanish).
  • Conduct focus groups (one with parents, one with teens).
  • Analyze findings and develop final report.

Spanish-language Focus Groups

Spanish-language Focus Groups

 

 

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Client

Encuentro in partnership with Fourfold Partners (Leah Steimel)
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Project

Home Health Aide Class Assessment
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Our Role

Facilitate focus groups in Spanish  – Review and modify discussion guide, facilitate focus groups in Spanish, review and modify discussion notes. We have currently done 3 sets of focus groups in order to evaluate the class over time.

November 2016 – Focus Groups in Spanish

Focus groups in Spanish to assess Home Health Aide class

We happily partnered again with Leah Steimel of Fourfold Partners to provide focus group facilitation for our client, Encuentro. The purpose of the focus group was to assess the home health aide training program provided by Encuentro and CNM. We consulted by reviewing the discussion guide, facilitating 2 focus groups in Spanish, and reviewing and modifying focus group notes.