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January & February 2016 – Field Research for Messaging

Field Research to Determine Messaging Strategies

January and February have been full of interviews and focus groups to learn what messaging strategies resonate with New Mexico audiences for a statewide sexual violence prevention campaign. We’ve met with project partners across the state as well as with community members in two locations. After conducting field research, we assess findings and develop messages based on audience preferences and best practices.


May 2014 – Field Research for Playworks New Mexico

We’re working in collaboration with Fourfold Partners to do organizational research for Playworks New Mexico. For the past two months we’ve been doing field research, including surveys and interviews, with non-profits and government entities.

Conducting field research is one of the many services we offer at Soda Creek. We recruit, develop and distribute surveys, develop discussion and interview guides, conduct focus groups and interviews, transcribe, and analyze findings. We’ve done this work for many clients, including National Institutes of Health, Food and Drug Administration, Hispanic Communication Network, University of New Mexico Health Sciences Center, and more.