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Statewide Communication Campaign

Statewide Communication Campaign



State of New Mexico Department of Health

Our Role

Oversee a 4-year statewide sexual violence prevention communication campaign, including:

  • Research existing sexual violence prevention campaigns to determine best practices
  • Conduct focus groups with community members and leaders; conduct interviews with non-profit rape crisis center staff to determine existing messages and test potential new messages.
  • Develop communication plan.
  • Develop messages and messaging guide.
  • Create branding guide.
  • Develop website and blog.
  • Write creative content for all materials.
  • Oversee creative development of English- and Spanish-language print and digital media and education tools (social media graphics, tip guides, posters, promotional materials, website).
  • Oversee social media engagement.
  • Solicit feedback and input from partner agencies to ensure correct direction and community support.
  • Involve partners in the testing and development of materials.
Soda Creek did the impossible! They created a beautiful cohesive messaging and media campaign regarding an incredibly sensitive social justice issue.  They listened deeply to our group’s needs and thoughts, quickly and effectively integrated our team’s feedback, and produced a phenomenal campaign for New Mexican communities.
Rachel Cox

Clinical Director, Communities Against Violence

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

July 2017 – Year 3 of Sexual Violence Prevention Pilot

Year 3 Begins! Sexual Violence Prevention Pilot

We are excited to begin year 3 of a sexual violence prevention pilot with the New Mexico Department of Health. Via digital and print media, we are collaborating with rape crisis centers across the state to get out messages that motivate teens and mentors to notice red flags and talk about sexual violence. This is a statewide initiative that follows behavior change communication theories by recognizing and responding to what target audiences view as benefits and barriers to taking action to prevent sexual violence.

April 2017 – Photo Shoots

Photo Shoots

We completed 4 photo shoots this month in Albuquerque, Santa Fe, Las Cruces, and Anthony. Photos depict candid shots of teens and mentors engaging in conversation. This is for a sexual violence prevention pilot we’re doing for the New Mexico Department of Health – Office of Injury Prevention. All shoots went really well. A shout out to our photographer, Steven St. John! He did a great job! Also a big thanks to Santa Fe Peer Educators (part of Planned Parenthood), Las Cruces High School, and all the partners that helped us to connect to volunteers for the shoots.

March 2016 – Message Development

March 2016 – Message Development for Sexual Violence Prevention Initiative

Soda Creek is contracted with the New Mexico Department of Health to develop messages for a sexual violence prevention initiative. This month our team went through many versions of messages using both informal brainstorming and a formal, step-by-step message development process. We also met with partners who run rape crisis centers across the state to test the messages with them.


January & February 2016 – Field Research for Messaging

Field Research to Determine Messaging Strategies

January and February have been full of interviews and focus groups to learn what messaging strategies resonate with New Mexico audiences for a statewide sexual violence prevention campaign. We’ve met with project partners across the state as well as with community members in two locations. After conducting field research, we assess findings and develop messages based on audience preferences and best practices.