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Dec 2018 – Messaging for Website

Dec 2018 – Messaging for Website

We’re working on messaging for the It Starts With Us website which will be live in January 2019 (the site is currently housed in a temporary location). Using our messaging guide, we’re crafting the website to be full of content that encourages conversations around sexual violence and role modeling of healthy social norms. This is a behavior change communication campaign that we designed from the ground up, starting with formative research. Our client for this project is the State of New Mexico Department of Health.

Messaging Campaign

Sexual Violence Prevention Messaging Strategies

 

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Project

Strategic communication

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Our Role

Develop messaging strategies for a statewide sexual violence prevention initiative. This includes:

  • Literature review and environmental scan.
  • Field research with experts and community members.
  • Design messages and determine message dissemination strategies.

Working with Soda Creek on the It Starts with Campaign, has been a great experience. They listened to our partners’ perspectives, incorporated changes where needed, helped provide guidance materials for running the campaign, and worked well with the New Mexico Department of Health. I applaud their patience, professionalism, flexibility, and creativity. They employed a teamwork approach to building a successful social change campaign. We thank them for all the work they have done to support such an important issue as sexual violence prevention.

Heather Frankland

Sexual Violence Prevention Coordinator, CDC Rape Prevention and Education (RPE) Coordinator, New Mexico Department of Health

November 2017 – Social Media for Sexual Violence Prevention Campaign

Social Media for Sexual Violence Prevention Campaign

We were happy to get rolling with social media — Twitter and Facebook — for the It Starts With Us campaign for our client the State of New Mexico Department of Health. We will have a daily presence on these platforms in order to advance our community of responsibility messages across the state. Our goal is to increase dialogue about sexual violence and to promote positive role modeling of healthy social norms.

July 2017 – Year 3 of Sexual Violence Prevention Pilot

Year 3 Begins! Sexual Violence Prevention Pilot

We are excited to begin year 3 of a sexual violence prevention pilot with the New Mexico Department of Health. Via digital and print media, we are collaborating with rape crisis centers across the state to get out messages that motivate teens and mentors to notice red flags and talk about sexual violence. This is a statewide initiative that follows behavior change communication theories by recognizing and responding to what target audiences view as benefits and barriers to taking action to prevent sexual violence.

April 2017 – Photo Shoots

Photo Shoots

We completed 4 photo shoots this month in Albuquerque, Santa Fe, Las Cruces, and Anthony. Photos depict candid shots of teens and mentors engaging in conversation. This is for a sexual violence prevention pilot we’re doing for the New Mexico Department of Health – Office of Injury Prevention. All shoots went really well. A shout out to our photographer, Steven St. John! He did a great job! Also a big thanks to Santa Fe Peer Educators (part of Planned Parenthood), Las Cruces High School, and all the partners that helped us to connect to volunteers for the shoots.